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24 March, 2003
itv|world to showcase In|Orbit technology - new iTV solution makes
interactive broadcasting easy Broadcasters, media companies and
network operators can reduce costs, increase productivity and ensure
quality of service in their iTV operations
Broadcasters can automate interactive operations and control content
and delivery via a single interface
SYDNEY, 20 March, 2003 -itv|world will be demonstrating how In|Orbit
technology can reduce cost, increase productivity and ensure quality-of-service
in iTV operations at the Milia 2003 conference, Cannes, France from
April 26 - 28.
The In|Orbit product suite comprises a comprehensive set of tools
for network operators and broadcasters offering interactive services.
In|Orbit products provide automation, scheduling and workflow support
for interactive playout. In addition, In|Orbit provides tools for
automating middleware and application conformance testing as well
as a content management system tailor-made for interactive broadcast
purposes.
itv|world has licensed the In|Orbit technology to BBC Broadcast
for managing the delivery of BBC's interactive services across multiple
channels on satellite, terrestrial and cable platforms in the UK.
"We are very excited to be demonstrating our InOrbit products
in Europe for the first time", said Sven Wolf, itv|world Director
of Product Development. "We are particularly pleased to announce
our partnership with BBC Broadcast, which underlines the strength
of our product suite and our ability to manage complex cross-platform
services.
itv|world will run live demonstrations of the In|Orbit product
suite in HALL B, STAND N° B12-1 throughout the Milia 2003 conference.
Parties interested in attending these briefings should contact Mr
Sven Wolf, Director Product Development at itv|world in advance
via email sven.wolf@itvworld.com
or phone +46 70 508 83 10.
About itv|world
Based in Sydney, Australia, itv|world has established itself as
one of the region's leading interactive media software companies,
specialising in innovative software solutions for broadcasters,
media companies and network operators wishing to generate revenues
from the delivery of interactive content.
Drawing upon the international expertise of a development team
of senior software engineers and managers, itv|world's solutions
are developed in consultation with network operators and broadcasters
around the globe.
In May 2001, itv|world received a Au$1.35million Research and Development
START grant from the Australian Government's AusIndustry program,
boosting development of the In|Orbit Service Management System for
iTV. itv|world used a further Federal Government COMET (Commercialisation
of Emerging Technology) grant to conduct technical and commercial
trials with leading network operators. In October 2002, the world's
leading broadcaster of interactive services, UK's BBC, chose itv|world's
scheduling and automation product In|Orbit as a step towards minimising
operational cost and increasing productivity in the playout of interactive
services.
Find further information on the In|Orbit product suite visit:
www.itvworld.com/inorbit
or contact:
Mr Sven Wolf, Director Product Development, itv|world
Phone +46 70 508 83 10
sven.wolf@itvworld.com
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For further information or visuals please contact:
Charlotte Faunce, Media Relations
itv|world
Phone: + 61 2 9288 4711
Mobile: +61 407 009217
charlotte.faunce@itvworld.com
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