| |
 |
|
01 April 2003
|
| Sydney, Australia-based ITV solutions
provider, itv|world, demonstrated its Java-based In|Orbit product
suite at the MILIA tradeshow in Cannes, France, last week. This
was the first time the company, which recently opened a European
office, had publicly demo'd In|Orbit in Europe. However, the
product--which provides content management, workflow, scheduling
and automation support for interactive playout, as well as tools
for automating middleware and application conformance testing--has
been licensed by BBC Broadcast to manage the delivery of the
BBC's interactive services on satellite, cable and digital terrestrial
platforms in the UK. William Cooper, head of interactive at
BBC |
|
 |
|
| Broadcast, told [itvt] last week that the BBC's
In|Orbit Broadcast solution, which itv|world developed in response
to BBC Broadcast's requirements, acts as a "gearbox between
our existing playout and scheduling systems, and our playout
platforms for digital satellite, terrestrial and cable."
The solution provides BBC Broadcast with a rules engine which
takes events from upstream scheduling and playout systems, applies
pre-determined rules to match certain |
|
|
conditions, and then outputs messages
to downstream playout systems. "It is inherently very flexible
and allows the operator effectively to build a scheduling pattern
for a particular interactive proposition,"Cooper explained.
"The tool can sit there and watch the linear playout schedule--even
if it is changed from moment to moment--and send instructions
to the downstream playout systems according to the requirements
for different platforms, channels and regions." According
to Cooper, BBC Broadcast was originally attracted by In|Orbit's
intuitive graphical user interface, distributed client-server
architecture and role-based security model. Broadcast worked
closely with itv|world on the design and development of the
In|Orbit Broadcast solution to address |
 |
|
|
|
| its requirement that the solution support multi-platform,
multi-channel playout. Cooper cited itv|world's partnership
approach as a key reason for working with the company: "They
didn't insist on imposing an end-to-end system. They really
seemed to understand the requirement from our perspective. Effectively,
they dealt with the multi-dimensional nature of our complex
requirements, involving multiple applications, multiple platforms,
multiple channels, and indeed multiple regions." |
| |
 |
| |
| |
|
|
