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13 September, 2002
itv|world announces the release of In|Orbit 2nd Generation -
enhanced scheduling and automation for interactive television
BroadbandBananas Pay TV & Satellite News
13 September, 2002
http://www.broadbandbananas.com
itv|world, a Sydney based specialist provider of software solutions
for the digital media industry, today announced that it will release
the 2nd generation of its flagship product, In|Orbit, on October
1. In|Orbit is an integrated scheduling and automation product suite
for interactive television. It generated strong interest at June’s
BroadcastAsia 2002 Exhibition in Singapore, when it was given its
first public disclosure.
The launch coincides with the International Broadcast Convention
(IBC) in Amsterdam in mid September - the world's premier broadcast
and digital media technology event.
"We have received a strong response from many of the world’s leading
networks and broadcasters, which is particularly encouraging as
we put the 2nd generation of In|Orbit to market," said itv|world's
founding CEO Mr Jason Romney.
Recent research reveals iTV services will achieve an explosive
annual growth rate of 59%, totaling over 244 million households
worldwide by 2006 and resulting in revenues from ITV services increasing
from $300 million in 2000 to $19.2 billion in 2006.
The In|Orbit scheduling and automation solution is an open and
scalable product. It is made up of two unique tools each tailored
for their respective users - network operators and broadcasters.
In|Orbit Control is tailored for network operators or other entities
who control their own head-end and play-out infrastructure. It cuts
costs and increases operational efficiency.
In|Orbit Remote is built for broadcasters who wish to have greater
control over the interactive services that comprise their programming.
It is based on permissions allocated by the network operator to
grant privileges on the broadcast platform to broadcasters wishing
to schedule and update their interactive applications.
"In|Orbit’s new features build on the true multi-user environment,
rights management and security framework introduced in the 1st Generation,"
said itv|world's Director of Product Development Mr Sven Wolf. “In
addition to In|Orbit Remote, In|Orbit 2nd Generation also introduces
support for application verification/approval, remote updating of
content, multiple head-end configuration/integration, GUI and SI
updating," said Mr. Wolf.
Visitors to IBC 2002, Amsterdam can find out more about the In|Orbit
product suite at OpenTV's booth #: 1.171.
Alternatively, contact the company directly at: sales@itvworld.com
About itv|world
Based in Sydney, Australia, itv|world has established itself as
one of the region’s leading interactive media software companies,
specialising in innovative software solutions for broadcasters and
network operators wishing to generate revenues from the delivery
of interactive services.
Drawing upon the international expertise of a development team
of senior software engineers and managers, itv|world’s solutions
are developed in consultation with network operators and broadcasters
around the globe.
In May 2001, itv|world received a $1.35million R&D Start grant
from the Australian Government’s AusIndustry program, boosting development
of the In|Orbit Service Management System for iTV. Assisted by a
further Federal Government COMET (Commercialisation of Emerging
Technology) grant, commercialisation activities have been undertaken
including technical and commercial trials with leading network operators.
For additional information, about itv|world and In|Orbit please
visit www.itvworld.com
For further information, visuals or an interview please contact:
Charlotte Faunce
Media Relations
itv|world
Phone: + 61 2 9288 4711
Mobile: + 0407 009217
charlotte.faunce@itvworld.com
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