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MEDIA RELEASE - 12 June, 2002

itv|world to showcase its recently released In|Orbit™ interactive television scheduling and automation system at BroadcastAsia 2002.

Sydney -- 12 June, 2002 -- In what is the first public showing worldwide, Sydney-based interactive TV solutions provider, itv|world, today announced it will unveil its innovative new iTV management system, In|Orbit, in Singapore at BroadcastAsia 2002. The patented system, which took ten man-years to build, will be exhibited in the booth of OpenTV (Suntech Singapore, 18 to 21 June 2002).

For network operators and broadcasters who deliver interactive television, In|Orbit schedules and automates the delivery of interactive services. Unlike existing in-house solutions, the In|Orbit software offers a complete service management solution. It is an open and scalable product designed to maximise operational efficiency now and in the future.

The array of iTV services will experience an explosive annual growth rate of 59%, totaling over 244 million households worldwide by 2006 and creating revenues from ITV services of $19.2 billion in 2006 according to recent research1.

"itv|world has now entered the next phase of product commercialisation for In|Orbit," said Jason Romney, itv|world CEO. "Our presence at BroadcastAsia 2002 is just one part of our global sales and marketing activities planned for the coming months."

"With the number of interactive services growing on every network, In|Orbit is already attracting significant interest from network operators and broadcasters looking for the most efficient management solution for scheduling and automation of interactive services," said Sven Wolf, Product Development Director, itv|world.

For further information contact:

Charlotte Faunce
Media Relations, itv|world
charlotte@itvworld.com
Phone: + 61 2 9288 4711
Mobile: + 0407 009217


1Allied Business Intelligence