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MEDIA RELEASE - 10 September, 2002
itv|world announces the release of In|Orbit 2nd Generation -
enhanced scheduling and automation for interactive television
SYDNEY, Australia and AMSTERDAM, Holland - 10 September, 2002
-- itv|world, a Sydney based specialist provider of software
solutions for the digital media industry, today announced that it
will release the 2nd generation of its flagship product, In|Orbit,
on October 1. In|Orbit is an integrated scheduling and automation
product suite for interactive television. It generated strong interest
at June's BroadcastAsia 2002 Exhibition in Singapore, when it was
given its first public disclosure.
The launch coincides with the International Broadcast Convention
(IBC) in Amsterdam in late September, the world's premier broadcast
and digital media technology event.
"We have received a strong response from many of the world's leading
networks and broadcasters, which is particularly encouraging as
we put the 2nd generation of In|Orbit to market," said itv|world's
founding CEO Mr Jason Romney.
Recent research reveals iTV services will achieve an explosive
annual growth rate of 59%, totaling over 244 million households
worldwide by 2006 and resulting in revenues from ITV services increasing
from $300 million in 2000 to $19.2 billion in 2006.
The In|Orbit scheduling and automation solution is an open and
scalable product. It is made up of two unique tools each tailored
for their respective users - network operators and broadcasters.
In|Orbit Control - tailored for network operators or other
entities who control their own head-end and play-out infrastructure,
it cuts costs and increases operational efficiency.
In|Orbit Remote - built for broadcasters who wish to have
greater control over the interactive services that comprise their
programming, based on permissions allocated by the network operator
to grant privileges on the broadcast platform to broadcasters wishing
to schedule and update their interactive applications.
"In|Orbit's new features build on the true multi-user environment,
rights management and security framework introduced in the 1st Generation,"
said itv|world's Director of Product Development Mr Sven Wolf.
"In addition to In|Orbit Remote, In|Orbit 2nd Generation also introduces
support for application verification/approval, remote updating of
content, multiple head-end configuration/integration, GUI and SI
updating," said Mr. Wolf.
Visitors to IBC 2002, Amsterdam can find out more about the In|Orbit
product suite at OpenTV's booth #: 1.171.
Alternatively, contact the company directly at: sales@itvworld.com
For further information, visuals or an interview please contact:
Charlotte Faunce, Media Relations
itv|world
Phone: + 61 2 9288 4711
Mobile: + 0407 009217
charlotte.faunce@itvworld.com
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