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MEDIA RELEASE - 20 February, 2001
itv|world to spearhead Australia's drive into interactive television
- Australia's leading interactive media company launches iTV division.
Sydney - February 20, 2001 - itv|world, Australia's leading interactive
media company, has announced the launch of an interactive television
division.
itv|world founding CEO, Jason Romney, said itv|world's new division
will offer iTV application and service design for network operators
in Asia, New Zealand and Australia - along with engineering expertise
in a variety of platforms.
"itv|world is ideally positioned to combine TV-style entertainment
with rich interactivity and e-commerce," Romney said.
"itv|world's new software technology division will help reverse
the brain drain from Australia, and show that innovative young Australian
companies can achieve export dollars overseas."
itv|world has attracted to Australia some of Europe's most experienced
engineers and iTV managers to achieve its goal to become Australia's
interactive media powerhouse. The company's new digital TV team
includes Director of Product Development, Sven Wolf, and Director
of Software Engineering, Patrik Molander, both former iTV leaders
at Swedish national broadcaster, Teracom.
itvworld has already forged development relationships with The
Fantastic Corporation, a global leader in broadband content distribution,
Telstra and Microsoft - as well as a number of other major media
companies throughout Australia and Singapore. itv|world's digital
products are distributed by leading telcos and portals such as telstra.com,
9MSN, and Excite@Home.
"Like other potential participants in the market, itv|world also
hopes the rules will be relaxed that hinder Australia's ability
to fully enjoy the explosive growth in digital TV innovation that
is going on all over the world in 2001," Romney said. "The Government
should balance its commitment to HDTV with equal support for the
important digital services that will benefit all Australians."
"Digital TV should herald dramatic growth. Instead, the market
is on a slow burn because innovators are not incented by Australia's
regulatory regime."
About itv|world:
itv|world is an interactive technology company providing software
and production solutions for managing the viewer experience across
all televisual media platforms. Assembling the best of media and
engineering, it combines the production values of television with
fit-for-purpose software tools for interactivity. Its range of innovative
products and services are created with a cross-platform approach
where flexible architecture and effective viewer interfaces are
standard. Regarded as an industry leader, itv|world's clients include
network operators, media companies and service providers throughout
the Asia-Pacific region. Headquartered in Sydney, itv|world is a
privately held company that has been in operation since 1999.
For further information contact:
Charlotte Faunce, itv|world
charlotte@itvworld.com
Phone: (02) 9288 4704
Mobile: 0407 009217
or
Jason Romney, itv|world
jason@itvworld.com
Phone: (02) 9288 4777
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